Our Story

Our mission is to deliver more betterness to everyday Australians!

WHAT IS VITAL?

The Vital brand began in 2000 with the development of Vital Greens, now named Vital All-In-One, a comprehensive multi-nutrient supplement. The formula was recently renamed Vital All-In-One to highlight it is much more than just greens, but gives you everything you need, all in one!

WHO ARE WE?

Developed by two Naturopaths and Sydney friends, Stephen Sprada and Shane Sullivan.

WHEN DID WE GET STARTED?

The naturopaths were treating a high number of patients who were taking lots of multi-vitamin pills and were not seeing improvements. This inspired the pair to create a product to treat their patients, a comprehensive supplement formula with superior absorption, ‘that covered all nutritional bases.’

Vitalj Greens Timeline

WHY WAS VITAL CREATED?

At the end of the 20th century Stephen and Shane couldn’t ignore the influx of clients that were experiencing gut, bowel, and digestive issues.

At this time, there had been a growing emphasis on chronic illnesses and lifestyle-related morbidity rather than acute illnesses. As a result, people began seeking greater levels of control and empowerment around their lives, with consumers educating themselves on health, nutrition, diseases and alternative therapies.

Although many of their clients were taking various tablets (vitamins, minerals, herbs) their bodies weren’t positively reacting to the natural medications. For naturopaths this seemed unnatural and prompted the need for further research.

HOW DID IT HAPPEN?

Stephen and Shane began to understand the body’s inability to absorb tablets, in addition to the modern day diet which wasn’t providing the recommended nutrients for healthy living.

With a dedication to researching and analysing an extensive list of ingredients from around the world, Shane and Stephen developed, what they believed to be the most health beneficial formula. A complex, multi nutrient formulation with the best absorption to ensure their clients were benefiting from every ingredient, helping relieve symptoms and prevent illness.

VITAL NOW

The success of the Vital business since 2000 had meant Stephen and Shane were unable to produce enough supply for the demands of their consumers. In 2011 Martin and Pleasance Pty Ltd acquired Vital, with 2 products under the brand, Vital Greens now Vital All-In-One and Vital Protein. Martin and Pleasance dedicates itself to providing innovative, high quality products and strive to stay integral to their business and industry.

Stephen and Shane are still involved in all Vital new product development, as well as customer queries and will involve themselves in brand events when available.

Proudly Made in Australia.